Talking about your work can feel uncomfortable.
You want to be helpful, not promotional. You want to explain what you do without pushing.
The key is focus.
Instead of describing your service, describe the problem it helps solve. Talk about the situation people find themselves in and what changes when it is addressed.
When the story centers on the problem, the solution feels relevant instead of forced.
The takeaway:
Clarity reduces pressure.
When you talk about the problem well, your work fits naturally into the conversation.